Where’s Your Next “Meal” Coming From?

Adapt and Change: A Taste for Survival

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Change is seldom comfortable.  All businesses have their own product lifecycle; growth and decline.  Fore everything there is a season.  What season are you in?  When did you last take time out to see how to move forwards.  If you are green you grow and if you are ripe you rot.  So, this article is what set me off on this thought chain:

“Burger King have Burger King now offers food delivery to people stuck in traffic

Using real-time data, digital billboards and delivery people on motorcycles, the fast food chain is looking to capitalize on gridlock

Eating in your car isn’t a new concept. We’ve been dropping French fries down the sides of our seats for generations now. And neither is food delivery a novel concept.

Yet somehow it’s taken this long to bring the two together in the way that Burger King has with its “Traffic Jam Whopper,” a new product system that delivers Burger King menu items directly to your car window while you’re stuck on a highway moving at 2 km/h.

What you’re about to witness is evolution, folks: The program was introduced in Mexico City where gridlock traffic is a part of daily life for many, AdAge reports. Basically, digital billboards use real-time data to let drivers know how long they’ll be stuck in traffic and tempt them into an in-vehicle meal.

“You’ll be stuck for 59 minutes. Order to your car now,” one of the digital billboards in Mexico City read.

To discourage hungry drivers from texting while behind the wheel, the BK app apparently also functions with voice commands. Once the order is made, a motorcycle courier tracks the customer down with Google Maps tech and, by “traffic filtering,” or lane-splitting, delivers the meal.

The program has proved so successful, with Burger King’s daily delivery order seeing a 63-per-cent increase and the BK app a 44-per-cent boost to its download rate, according to a campaign case study, that the fast food brand has decided to expand to the congested streets of Los Angeles, Shanghai and Sao Paulo.” Source: Driving CA by Coleman Molnar

Food for Thought

Now I’m not suggesting this would be legal in the UK, but it does give food for thought.  Where are the obstacles in your business?  Produce your SWOT analysis (strengths, weaknesses, opportunities and threats).  Talk it out with someone with business sense, perhaps a mentor.  Develop you plan to move your business forwards.

Can we Help with your Recipe for Success?

It’s not just eating for today but feeding your business (and family) in the future.  For a review meeting and mentoring support, contact an experienced professional mentor.  I’d be delighted if you contact me.  That’s easy, just phone or text: 07973 361 994 or email: LB@TheBSP.co.uk ask for Laurie Bernard at The Business Services Partnership.  Let’s check what we can cook

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What’s in Store for You in 2018?

In case you missed this blog…

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20140409_184136_2 - CopyNow is the time to step back, take stock and plan for next year’s success.  An investment “working on your business not just in your business” will reap dividends.  Time for your annual business review.  Here are some key areas to look at:

  • See where your business is
  • Discover how to overcome your obstacles to growth
  • Chart where you want to be – set your goals
  • Build your Action Plan to move forwards

Can We Help?

Interested in brightening your 2018 outlook?  It’s easier to plan together.  Contact Laurie Bernard of The Business Services Partnership on 07973 361 994 or email LB@TheBSP.co.uk to arrange your Business Review and Audit.  Places are limited.

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What’s in Store for You This Year?

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Now is a great time to step back, take stock and plan for success.  An investment “working on your business not just in your business” will reap dividends.  Time for your annual business review.  Here are some key areas to look at:

  • See where your business is
  • Discover how to overcome your obstacles to growth
  • Chart where you want to be – set your goals
  • Build your Action Plan to move forwards

Can We Help?

Interested in brightening your outlook?  It’s easier to plan together.  Contact Laurie Bernard of The Business Services Partnership on 07973 361 994 or email LB@TheBSP.co.uk to arrange your Business Review and Audit.  Places are limited.

To Grow Look at Your Past

rev smYour company has its own DNA.  Something special that makes customers buy from you. When a business starts this is often clearly defined.  You have a clear vision, know where are going, defined values.  Perhaps you talked to advisers, documented everything in your business plan.  But as the business grows things change, the market and the economy change…

I love history and know we can learn so much from it.  Look at your company’s history.  Note what:

  1. problems you solve
  2. are your values
  3. did not go well
  4. did go well
  5. has changed
  6. to do in the future

The goal of this exercise isn’t just to increase your understanding of your company; it’s to think about how your company can create value in new ways while staying true to its origins.

Business Review

This is can facilitated by undertaking a Business Review.  What better time of year to conduct your business check-up; 2018 looms.  Look back and plan forwards. Interested?  If so we can help you.  Contact Laurie Bernard at The Business Services Partnership on 07973 361 994 or email LB@TheBSP.co.uk; the experienced business reviewer.

When did you last take 1 day out to work on your business?

What could you do to be more profitable?  Where can you turn to for great ideas?

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Why not conduct a Business & Marketing Review, off site, perhaps at a hotel?  So, there are fewer distractions.  You should:

* Look at the past, present and future

* Identify the areas that need to be strengthened

* Produce an Action Plan that would be timed and budgeted

If time allows develop some materials to help; perhaps for: goals setting, time management, financial planning or marketing etc…

Naturally this is a service we offer clients.

Interested?

If so, please contact Laurie Bernard of The Business Services Partnership on 07973 361 994 or email LB@theBSP.co.uk to discuss your tailored BSP Business Development Day.

Looking forward to hearing from you.

A recent client said of their Business Strategy Day:

“Dear Laurie, Thanks for your swift reply and valuable advice.  It was good to meet and run through basics.  Plenty of food for thought and action to follow.  I am meeting with the potential client tomorrow so perhaps we will meet the goals sooner than we have set out…  Going forward I will be happy to review the plan over Skype.”

Will you tell me the hot issues facing you in business today?

Over the weekend, we met up with friends at several social occasions.  The conversation covered many topics from the TV show “Naked Attraction” (nobody admitted they saw all of it!) to the problems in business today. Without knowing the problem how you can work out the solution. What’s the plan?

Take the Survey

So here are some of the issues you might be facing.  Please copy and paste into an email me. Then forward it to me at: LB@TheBSP.co.uk; rank these (1 = low to 10 =high) and also let me have your own suggestions.

  1. Being paid on time and the impact on cash flow
  2. Staffing shortages
  3. Getting everything done e.g. time management
  4. “Sacking” poor customers
  5. Uncompetitive competitors going bust
  6. Winning profitable new business
  7. Ineffective marketing
  8. Loneliness: not having someone impartial to talk to
  9. Difficult planning ahead
  10. Being able to retire and having an exit strategy

What are yours? 

Please let me know by emailing Laurie Bernard at: LB@TheBSP.co.uk.  Looking forward to hearing from you.

Planning for your future?

You can contact The Business Services Partnership on 07973 361 994 for a look at your future…

What Have You Done About Brexit?

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What progress have you made since Article 50 was triggered just over 3 months ago? Do you know: How to Win at Brexit? Have you considered how to generate more sales as we approach Post-Brexit Britain? My suggested actions include:

1.    Produce and implement robust business, marketing & sales plans

2.     Increase spend on targeted marketing

3.     Look for new markets world-wide

4.     Not to ignore the home market, especially where we are putting in EU replacements

5.     Engage agents in new markets and the EU

6.     Generate leads

7.     Adopt a mentor

8.    Produce your own Brexit Action Plan

More importantly have you actioned anything yet? It is great being a spectator but you’ll achieve so much more as an active participant…

Brexit Business Audit

I’m offering you your own Brexit Action Plan from just £499.

Would you value a one-to-one up meeting?

If so, lets arrange it. Please contact me, Laurie Bernard from The Business Services Partnership: call/text 07973 361 994 or email LB@TheBSP.co.uk. Looking forward to hearing from you.