Cupcake Marketing for Sweet Success

ImageIf you want to taste a sweet future then you need to make cupcakes. Not any old cupcakes but modern marketing cup cakes.  You need to use the best recipe for the best cakes and the best marketing for best business results.

That’s why we have the “Marketing Mix” – Often known as the 4Ps.

Product

Have you developed your product or service that your customers need?  Not sure?  Do some research; ask your most inspiring mentors your customers.

Price

Make sure you have your pricing right. Too cheap and you may go broke. Too expensive and you may lose customers.

Place

Ensure you provide the product at a place which is convenient for consumers to access, where they are comfortable buying from. Place is synonymous with distribution.  This could be online, face-to-face or both.

Promotion

This covers all of the methods of communication you may use to provide information to different parties about the product.  Promotion comprises elements such as: advertising, public relations, personal selling and sales promotion.

Advertising covers any communication that is paid for, from cinema commercials, radio and Internet advertisements through print media and poster sites.

 Public relations is where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events.

 Word-of-mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and public relations. So do review sites and electronic social media such as Twitter, Facebook and LinkedIn

 Today some experts tell us there are 7p’s in our marketing mix. The additions are:

physical evidence, people, and process. 

Physical Evidence

 This is the elements within the shop; the shop front, the uniforms employees wear, signage, etc.  It can also be web site and marketing materials.  Poor quality and that’s the image you project.

 People

 These are your employees, including you, those people whom customers come into contact with. 

 Process

 This is the processes and systems within the organisation that affects its marketing process. 

 Professional Marketing Recipe

 Not sure if you have the best recipe?  That’s where professional marketing input and a Marketing Review comes in to play.  Have you the right marketing strategy?  Are you using the right mix of traditional and the latest marketing techniques?   

 Are you tasting the sweetness of success?

 If you, or someone you know, need professional help with your marketing or want a Marketing Review please contact me on 07973 361 994 or email lb@thebsp.co.uk.  I’ll even bring some cupcakes!

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