After a hard winter spring is finally here. Looking out of the window the trees are in beautiful blossom. It occurred to me that businesses go through seasons too.
You care for your garden, plant the bulbs and seeds, weed and feed and after a dormant period it bursts into life. The better the planning, the care and the nourishment the more vibrant the growth. Just the same as your business!
What can you do to ensure your business blossoms?
So here are 4 quick tips for starters:
- Review and update your Business Plan
- Brush up your skills e.g. attend our great value £49.99 Branding Master Class at the Portobello Business Centre on Friday 10th May details at www.pbc.co.uk to book www.pbcbrandingmasterclass.eventbrite.co.uk (+small booking fee
- Play The Recommendation Game – In 5 Easy Steps
- Seek Help – Look for external input (wood for trees syndrome)
The Recommendation Generation
The best business normally comes from recommendations. How do you encourage these priceless leads?
Pay attention to what is being said about your business both online and offline. This can influence purchase decisions and brand loyalty. Proactive word of mouth strategy addresses all places that people chat. Check what is going to work with your customers. Then target this approach.
Research company Milward Brown Precis, identified which sources convinced customers when making their purchase decisions are:
51% – personal contacts
45% – price comparison web sites
33% – independent reviews/press
32% – online informal
31% – company websites
29% – company led
(Survey of 1,000 recipients)
What are the 5 Steps to influence our personal contacts?
Consider the power of networking. You’ll find great advice in Andrea Nierenberg books. Also resolve to join a new networking group. Plant your seeds in a new garden.
2) Give something away
We all want something for nothing. No business is perfect all the time. So for instance if you keep a customer waiting give them a free drink.
3) Be Pleasant
What cost a friendly smile, wave or thank you? Let us try to look for the positives in people. Tell them that we notice it, rather than moaning about something that we have heard or observed. People want to hear sincere compliments.
4) Set Goals
Have a clear strategy for your business, marketing and sales. Keep in mind that every goal must meet four criteria, be:
1. Specific time frame (days, weeks or months)
2. Measurable (so you know when you’ve achieved it)
3. Realistic (so you don’t get frustrated and give up)
4. Challenging (so you have a sense of accomplishment)
5) Seek Help
Learn when to outsource and take expert help and advice. It’s often difficult to take time to work on your business. An external viewpoint can provide you with a valuable insight and unbiased direction- helping you to see the wood from the trees!
We’re here to help, initial consultations are often free. Contact me Laurie Bernard at The Business Services Partnership on 07973 361 994 or email email@example.com to book your consultation.