Make Your Business Blossom in 5 Easy Steps

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After a hard winter spring is finally here.  Looking out of the window the trees are in beautiful blossom.  It occurred to me that businesses go through seasons too.  

 You care for your garden, plant the bulbs and seeds, weed and feed and after a dormant period it bursts into life.  The better the planning, the care and the nourishment the more vibrant the growth.  Just the same as your business!

What can you do to ensure your business blossoms?

So here are 4 quick tips for starters:

  1.  Review and update your Business Plan
  2. Brush up your skills e.g. attend our great value £49.99 Branding Master Class at the Portobello Business Centre on Friday 10th May details at www.pbc.co.uk to book www.pbcbrandingmasterclass.eventbrite.co.uk (+small booking fee
  3. Play The Recommendation Game – In 5 Easy Steps
  4. Seek Help – Look for external input (wood for trees syndrome)

 The Recommendation Generation

The best business normally comes from recommendations.  How do you encourage these priceless leads?

Pay attention to what is being said about your business both online and offline.  This can influence purchase decisions and brand loyalty.  Proactive word of mouth strategy addresses all places that people chat.  Check what is going to work with your customers.  Then target this approach.

Research company Milward Brown Precis, identified which sources convinced customers when making their purchase decisions are:

51% – personal contacts

45% – price comparison web sites

33% – independent reviews/press

32% – online informal

31% – company websites

29% – company led

(Survey of 1,000 recipients)

What are the 5 Steps to influence our personal contacts?

1) Networking

Consider the power of networking.  You’ll find great advice in Andrea Nierenberg books.  Also resolve to join a new networking group.  Plant your seeds in a new garden.

2) Give something away

We all want something for nothing.  No business is perfect all the time.  So for instance if you keep a customer waiting give them a free drink.

 3) Be Pleasant

What cost a friendly smile, wave or thank you?  Let us try to look for the positives in people.  Tell them that we notice it, rather than moaning about something that we have heard or observed.  People want to hear sincere compliments.

4) Set Goals

Have a clear strategy for your business, marketing and sales.  Keep in mind that every goal must meet four criteria, be:

1. Specific time frame (days, weeks or months)

2. Measurable (so you know when you’ve achieved it)

3. Realistic (so you don’t get frustrated and give up)

4. Challenging (so you have a sense of accomplishment)

5) Seek Help

Learn when to outsource and take expert help and advice.  It’s often difficult to take time to work on your business.  An external viewpoint can provide you with a valuable insight and unbiased direction- helping you to see the wood from the trees!

We’re here to help, initial consultations are often free.  Contact me Laurie Bernard at The Business Services Partnership on 07973 361 994 or email lb@thebsp.co.uk to book your consultation.

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You are Invited to one of Laurie’s Valuable Events; Learn how poor HR can cost you and how not to waste money on poor marketing

We are delighted to invite you to a free and exclusive event containing vital information about: “ Your Business and HR, Employment Law and Health & Safety” 

Plus “Discover How to Make Profits with Effective Marketing”

This complimentary event is has being hosted by: The Business Services Partnership in association with Peninsula Business Services.  While reading this, nearly half a million employers are involved in tribunals with current or past employees – would you know the best way forward if this were to happen to your business? As the leading UK Employment Law and Health & Safety consultancy, Peninsula will give you valuable insight into your relationship with the law and your employees.

Laurie Bernard from The Business Services Partnership will provide a fast overview on advertising, covering all media. It will help you build your business profitably.

During the event we will explore:

  • How the law affects your business
  • How to ensure Health & Safety compliance
  • Relevant, commercial advice
  • Recent and upcoming legislation
  • Tips to avoid tribunals
  • Advertising: The Good, The Bad & The Ugly -If you are brave enough bring yourown materials for a critique.

This FREE event is exclusive to owners, directors and senior business professionals and their recognised value means that places book quickly – so confirm your attendance NOW to avoid disappointment.

Yours sincerely,

 Peter Done, Managing Director, Peninsula Business Services

Laurie Bernard, The Business Services Partnership

Event details:

Date: Thursday 18 April 2013

Registration & refreshments: 9.30am – 10.00am Event: 10.00am – 12.45pm

Venue: Mercure London Watford Hotel, A41 Watford Bypass, Watford, WD25 8JH

Quote Ref: 18692

How to Book:

Call 0844 892 2771

Online www.peninsula-uk.com

Email events@peninsula-uk.com

Quoting reference number 18692

Look forward to seeing you there and don’t forget to bring your advertising materials