Will you trip up on the dash for video?
The happening in marketing today is undoubtedly video. Seen as the panacea. It’ll improve your rankings across a wide range of digital media. Yes – but…
When the internet was first launched we were told, by so called experts, that traditional marketing was dead. I’m still waiting for the funeral!
What has happened is that there are more and more communication tools in the marketing tool box. Customers are flooded with marketing communications and it is taking more “touch points” or reminders before they will buy (from you). Everything in its place and a place for everything.
I’m in the middle of producing a video to promote my *mentoring services. Whilst recording it I realised the same old rules apply. If it is boring, of no interest to the viewer, not properly structured they will quickly turn off. A video trip – ouch!
AIDCA to the rescue
So what do you need to know to make a successful video or for that matter any marketing communications? First make sure you are talking to an audience interested in your offering. Then follow the format: AIDCA.
A = Attention: lead with a message.
I = Interest: build a bond so they trust you, be more personal and authentic. Establish your credibility. Build the trust. Tell stories and use testimonials
D = Desire: build desire so they want to know more.
C = Capture: get their details – maybe asking them to “like” or respond to an offer.
A = Action: tell them what to do next e.g. “go to” or “click here” to book.
Is it the right environment?
So think about the environment that you are in. Does your audience really want to listen to a video in an open office? Are they going to open their 100th email of the day? What is going to make you stand out? All part of your integrated marketing strategy.
So to ensure you don’t trip do you?
- Have an up-to-date Integrated Marketing Strategy and Plan, with a Marketing Budget
- Know why your client will listen and want to say
- Understand where, when and how often you need to say it
We can help you. Contact: LB@TheBSP.co.uk or call 07973 361 994
Running a business or being a manager in a business can be a lonely process. Who do you turn to? Who can you chat to? That’s where mentoring comes in. In New York, the slang for a mentor is a rabbi. The translation of rabbi is teacher. Someone you can trust and confide in. They will give you guidance. Provide a path for your journey.
So what do people say about mentoring?
“A mentor is someone who sees more talent and ability within you, than you see in yourself, and helps bring it out of you.” Bob Proctor
“My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.” Steve Jobs
“The delicate balance of mentoring someone is not creating them in your own image, but giving them the opportunity to create themselves.” Steven Spielberg
“Small business, you can give them capital, but when they often need as much is mentoring, advice, and help with their business plan.” Karen Mills
“What the tech industry often forgets is that with age comes wisdom. Older workers are usually better at following direction, mentoring, and leading.” Vivek Wadhwa
“The mind is not a vessel that needs filling, but wood that needs igniting.” Plutarch
What do my clients say about mentoring?
“It can be painful learning where I’m going wrong but this is truly inspirational for business strategy and problem solving. The mentoring is delivered with humour, aplomb and lots of great advice!” Well he should know he runs a Brad Francis Media Public Relations Agency.
“I love spending three hours each month just looking at my business objectively.” Rachel Brett, @rborVS, Virtual Assistance Services.
Is it time to try mentoring?
Call 07973 361 994 or email LB@TheBSP.co.uk. Let’s work out a package just right for you.
Want more details? The Why!
Mentoring can prevent tripping up in your business.
11 Great ways mentoring will benefit you and your business:
Expert advice to help you grow
- Motivational and inspiring
- A safe environment to bounce your ideas, share ups and downs
- Reduces loneliness of running your own business
- Builds confidence
- Pushes you forwards
- Become better informed
- Builds lasting relationships
- Grow your network
- Provides quality time out of the business for reflection
- Review your progress and make future plans
Book Today or for something more bespoke: call 07973 361 994 or email LB@TheBSP.co.uk
Still Want More Info? The Details.
Mentoring Monthly: made for you
Keeps you on track. Provides bespoke support, motivation and mentoring:
* Monthly meeting ; face-to-face or via Skype
* Online support, via Skype, email and phone
* Review progress
* Develop your successful Action Plans
Packages from £498 per month
Extensive One Day Mentoring
Your exclusive package; meet in a convenient, quality location for a whole day. Refreshments and lunch included. Spend undivided time working together. A perfect way to work “on your business not in your business”.
* Meeting just for you
* Undivided attention
* Review your business and skills
* Identify the gaps
* Build your Action Plan for Success
Packages from £1198 per day
What a client says:
“It’s a good way to break away from the business and reflect on where you are. Each meeting seems to offer something new. I leave the meeting feeling much more confident, empowered and look forward to the next meeting”
Mr D.P .- mentoring participant
The Mentoring Circle:
* Set goals
* Meet goals
* Beat goals
* New Goals
“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” John C. Crosby
Delivered by experienced & accredited mentor Laurie Bernard who has helped 1000s of business, start, grow and thrive. He’s got the grey hair to prove it! Not only does he mentor clients but he is mentored too. You can never have enough advice. However this needs to be balanced with action. Sometimes I need kick to move forwards, try something new. Do you?
Want to Try Group Mentoring?
Yes there’s more – mentoring galore! Checkout the programme I’m running in partnership with Wenta in Watford at: http://www.wenta.co.uk/wenta-mentoring-group. This comes with a money-back guarantee!
So what have to loose? Book one of these exciting programmes and grow your business without a trip!
Look forward to hearing from you soon.