Adapt and Change: A Taste for Survival
Change is seldom comfortable. All businesses have their own product lifecycle; growth and decline. Fore everything there is a season. What season are you in? When did you last take time out to see how to move forwards. If you are green you grow and if you are ripe you rot. So, this article is what set me off on this thought chain:
“Burger King have Burger King now offers food delivery to people stuck in traffic
Using real-time data, digital billboards and delivery people on motorcycles, the fast food chain is looking to capitalize on gridlock
Eating in your car isn’t a new concept. We’ve been dropping French fries down the sides of our seats for generations now. And neither is food delivery a novel concept.
Yet somehow it’s taken this long to bring the two together in the way that Burger King has with its “Traffic Jam Whopper,” a new product system that delivers Burger King menu items directly to your car window while you’re stuck on a highway moving at 2 km/h.
What you’re about to witness is evolution, folks: The program was introduced in Mexico City where gridlock traffic is a part of daily life for many, AdAge reports. Basically, digital billboards use real-time data to let drivers know how long they’ll be stuck in traffic and tempt them into an in-vehicle meal.
“You’ll be stuck for 59 minutes. Order to your car now,” one of the digital billboards in Mexico City read.
To discourage hungry drivers from texting while behind the wheel, the BK app apparently also functions with voice commands. Once the order is made, a motorcycle courier tracks the customer down with Google Maps tech and, by “traffic filtering,” or lane-splitting, delivers the meal.
The program has proved so successful, with Burger King’s daily delivery order seeing a 63-per-cent increase and the BK app a 44-per-cent boost to its download rate, according to a campaign case study, that the fast food brand has decided to expand to the congested streets of Los Angeles, Shanghai and Sao Paulo.” Source: Driving CA by Coleman Molnar
Food for Thought
Now I’m not suggesting this would be legal in the UK, but it does give food for thought. Where are the obstacles in your business? Produce your SWOT analysis (strengths, weaknesses, opportunities and threats). Talk it out with someone with business sense, perhaps a mentor. Develop you plan to move your business forwards.
Can we Help with your Recipe for Success?
It’s not just eating for today but feeding your business (and family) in the future. For a review meeting and mentoring support, contact an experienced professional mentor. I’d be delighted if you contact me. That’s easy, just phone or text: 07973 361 994 or email: LB@TheBSP.co.uk ask for Laurie Bernard at The Business Services Partnership. Let’s check what we can cook
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